UConn Foundation Annual Report
The annual report is one of the larger endeavors that the creative department at the Foundation takes on every year. The audience for this year was around six thousand and the project included a personalized variable letter, sixteen page booklet, and addressed outer envelope. It takes several internal teams working together to get this piece delivered to our target audience ever year.
While I had done design work for this report in prior years, I am most proud of my involvement in 2021. That particular year I was able to work directly with our editorial team, data management, as well as mentoring another designer helping on the project, and had a direct impact on the final outcome. Managing such a large-scale design project from the start and seeing it through until the final piece is complete is one of the many things I find so rewarding about the work that I do.
In Action →
Focus Areas
Creative Direction
Project Management
Cross-Functional Collaboration