Stand Up For Students
The Stand Up For Students design project included branding for a new giving strategy started by the UConn Foundation in October of 2020. The goal was to raise money for student scholarships during a single-day giving initiative. Creative assets ranged from a printed save the date postcard, email graphics, social media posts and stories, as well as graphics for online giving pages.
I was particularly excited about working on this project given the increased need for student support during the later part of 2020. Knowing that the work I was doing could benefit students in a time of such turmoil for them was incredibly rewarding. When the project was complete our team was able to raise over $57,000 during the single-day initiative from 495 donors.
In Action →
Focus Areas
Brand Development
Multi-Platform UI Design
Communication